Bohemian Highway
Travel Co.

Our Manifesto

We have built our company to be eco- driven, socially conscious, and a force for good in the world. We’ve put our hearts and souls into building a brand that serves the mindful traveler. We partner with other businesses that share our sustainability values so we can offer memorable and meaningful experiences without negatively impacting our environment.




We believe that, in order to be truly appreciated, a thing must be fully experienced. That new roads bring unexpected pleasures. And that every fruit stand demands a full stop. On our tours you’ll be introduced to the local makers, artisans, farmers, and laborers – the ones who make this region so unique. 

As avid global travelers ourselves, we seek to bring that same sense of adventure and excitement to our own company. When we travel, we learn so much about new destinations when we wander off the main roads and tap into the local perspectives. 

With that in mind, we’ve arrived at two core beliefs. First, that Sonoma and Napa Valley are uncommonly varied, from mountainous vineyards to coastal shores. This area is at the forefront of so much innovation – like farm-to-table cuisine, craft beers, and Biodynamic® wines – that we want to share it with others through curated Wine Country experiences. 

And second, that this planet needs our tender loving care – now more than ever. It’s around this value that we have built our company to be eco-driven, socially conscious, and a force for good in the world. We regularly donate to organizations that share our sustainability values.

We want our Boho guests to come away with a true and authentic sense of everything that makes this part of the world so special. We’re honored to show you the Wine Country we know and love.